Recently, Chevy has started an advertising campaign that features the fact that they have reduced the sticker prices on all of their cars. For more information, they say, go to Edmunds.com and click on Head 2 Head.
Well, sure, why not. I like the Edmunds site, so let’s see what’s there. I go there and Head 2 Head is actually a banner ad. Um, allrighty, I’ll click. That’ll give some money to Edmunds, which is peachy by me.
When I click on the ad, rather than seeing a list or something that shows the reduction in prices for the 2006 models, I’m presented with a chooser to pick the model of Chevy I want to work with. Hmmm, okay, 2006 Corvette. Once that’s done, rather than getting any information about the price reductions, I’m presented with a list of comparable cars to compare the Corvette to. Welll, that’s peachy, but not what I wanted. I wanted information on how much the prices of various Chevy’s have been reduced.
That information is not to be found. Good job Chevy!
And yes, I recognize that a reduction in list price will probably have little to no effect to the actual price paid by a buyer. And no, I’m not in the market for a 2006 Corvette – it’s just that usually any sale that Chevy has specifically excludes the Corvette, so I thought I’d see if they actually reduced the price.